Corporate Apparel & Branded Merchandise: How to Elevate Your Company’s Look

Posted by Derek Drifmeyer on

“Corporate swag” is a phrase people throw around a lot — but let’s be honest, most of us don’t love that word. It sounds cheap, disposable, and not at all like the kind of high-quality apparel and branded merchandise a company actually wants representing its brand.

At Driftwood Design Co., we focus on helping businesses create custom corporate apparel and branded merchandise that people actually want to wear — items that feel good, look professional, and reflect the quality of your brand.

Whether you’re outfitting employees, launching a promotional campaign, or stocking your store with branded goods, thoughtful, well-made merchandise can make a stronger impression than any business card ever could.


Why Corporate Apparel Matters

Branded clothing does more than add a logo to a shirt. It helps your company:

  • Build a consistent and professional image
  • Boost employee pride and team cohesion
  • Create long-lasting impressions with clients or event attendees
  • Turn staff, customers, and fans into walking billboards

When someone wears a piece of branded apparel regularly, it means the garment is comfortable, well-designed, and visually appealing — and that reflects positively on your business every single time they put it on.


Types of Branded Merchandise Companies Love

We offer a variety of high-quality custom items your business can use for employee uniforms, giveaways, events, or resale. Some popular options include:

1. Custom T-Shirts and Corporate Apparel

Perfect for events, trade shows, staff uniforms, or client gifts.
Screen printing is ideal for larger orders, while embroidery offers a professional, elevated look for polos, jackets, and hats.

2. Embroidered Hats and Beanies

Clean, durable, and perfect for everyday use. Hats get more repeat wear than nearly any other branded product.

3. Hoodies & Outerwear

Great for employee gifts, onboarding kits, or company stores.
Embroidery looks especially sharp on thicker fabrics.

4. Tote Bags, Aprons, and Accessories

Useful, reusable items your customers and employees will appreciate — and reuse often.


What Makes Good Corporate Apparel (and What Doesn’t)

People wear branded items because they want to, not because they have to. That means quality matters.

Great corporate apparel has:

  • Comfortable materials (soft, durable fabrics people enjoy wearing)
  • Clean, readable designs
  • Professional branding that isn’t overwhelming
  • Colors and styles that fit your company’s identity

If you’re unsure which garment or decoration method will work best, we can help guide you through options like screen printing, embroidery, thread colors, garment selection, and placement choices.


Choosing the Right Items for Your Business

Different products make sense for different goals:

  • Employee uniforms: Polos, work shirts, jackets, aprons, branded hats
  • Client or vendor gifts: Premium hoodies, embroidered beanies, tote bags
  • Event or trade show giveaways: Lightweight tees, totes, accessories
  • Company store merch: Streetwear-style shirts, heavy hoodies, limited-run items
  • Team-building or retreats: Matching apparel that feels unified but modern

If you’re not sure what’s best, we’ll help you choose items that fit both your audience and your budget.


Customization Options

Depending on the garment, we offer:

  • Screen Printing (best for bulk orders with fewer colors)
  • Embroidery (premium, professional, long-lasting)
  • Digital printing methods for small batches or full-color designs

Each method has its strengths, and we’ll recommend what will make your artwork look its best.


Why High-Quality Merchandise Beats “Swag”

Cheap giveaway items get tossed.
Quality branded merchandise gets worn.

Investing in better materials, stitching, and printing means your brand stays visible longer — and in a much more positive way.

People remember how something feels, and that feeling transfers to how they think about your company.


Ready to Create Custom Corporate Apparel That Represents Your Brand Well?

We help businesses of all sizes create apparel and branded products that are actually worth keeping.

Whether you need employee uniforms, branded merch for your storefront, or custom apparel for an event, we’ll guide you from design to final product.

👉 Let’s build something your team and customers will be proud to wear.
Contact us to get started.


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