For many teams, clubs, cycling groups, and school organizations, apparel is a big part of identity. Members want to wear the brand — hoodies for travel days, polos for events, hats around town, tees for everyday wear. The problem? Bulk orders only work when everyone is ready to buy at the exact same time.
If your members constantly ask “When are we doing another merch order?”, there’s a better solution.
At Driftwood Design Co., we provide on-demand online apparel stores so your members can get high-quality branded gear anytime they want, without waiting on someone to collect orders or money.
Why Bulk Orders Aren’t Always Practical
Traditional order windows can be stressful for organizers and frustrating for members:
- Someone has to design the merch and collect sizes
- You have to hope everyone pays on time
- You risk over-ordering or under-ordering
- New members who join mid-season are left out
An online store eliminates those pain points. Members shop individually, and merch is produced on-demand — no minimums, no managing payments, and no leftover inventory.
How Online Merch Stores Work
We set up a custom store featuring your team or group’s branding and curated apparel. Members can order anytime, and we ship directly to them.
We handle every step:
- Store creation and hosting
- Order processing and payments
- Production in-house
- Direct shipping or bulk delivery when preferred
Organizations can stay completely hands-off while still offering merch all year long.
Real Examples of On-Demand Stores
We provide online stores for many Cincinnati-area groups and clubs who need ongoing access to apparel:
- Cincinnati Cycle Club – https://driftwooddesignco.com/collections/cincinnati-cycle-club
- Lionhearts Junior Racing – https://driftwooddesignco.com/collections/lionhearts-junior-racing
- Kings CX – https://driftwooddesignco.com/collections/kings-cx
- Azalea Montessori – https://driftwooddesignco.com/collections/azalea-montessori
Each group has a dedicated store so returning members, new members, and families can buy merch anytime — not just once or twice a year.

Better Apparel Means Higher Participation
When apparel looks and feels premium, members wear it constantly. That doesn’t just build team pride — it increases team visibility in the community.
Explore what we offer:
- Screen Printing – https://driftwooddesignco.com/pages/screen-printing
- Embroidery – https://driftwooddesignco.com/pages/embroidery
- Our Work Gallery – https://driftwooddesignco.com/pages/our-work
Hoodies, quarter-zips, lightweight tees, dress polos, hats, decals, and jackets are the most-wanted items year-round.
Perfect for Groups with Constant Member Turnover
On-demand merch is ideal for:
- Races and cycling teams with new sign-ups each season
- School organizations with new families every year
- Clubs with rolling enrollment
- Gyms, fitness communities, and performance groups
- Workforces that hire throughout the year
No more backordering for new people — they can get the same merch as everyone else right away.

Totally Hands-Off for Organization Leaders
Once the store is launched, you don’t need to:
- Remind members to order
- Collect sizes or payments
- Distribute gear
- Store inventory
We handle all of it. Members place their own orders and get their own deliveries. You get to focus on running your program — not managing apparel.
Interested in Launching an Online Merch Store?
If your group wants merch available at any time — not once in a while — we can have a store live quickly.